Leadership
RUHIYA NURUDDIN
Co-founder/ Executive Director
Ruhiya is a Creative and Production Executive with over 20 years of experience across film, television, commercials, and digital content. She got her start as an intern at Spike Lee’s 40 Acres and a Mule Filmworks, where she quickly worked her way up and developed a strong foundation in both live-action and post-production.
She has led a wide range of projects—from live events and branded content to multi-platform marketing campaigns and in-house studio builds for major brands. She brings a thoughtful, agile approach to every production, with a focus on storytelling that connects across audiences and platforms.
Originally from Brooklyn, Ruhiya now lives in Westchester, NY with her three children, continuing to bring compelling stories to life while balancing the beautiful chaos of motherhood.
URSULA WILLIAMS
Co-founder/ Head of Partnerships
Ursula Williams is an innovative and experienced Production Executive with a proven track record of orchestrating and leading creative teams to deliver exceptional results in the design, development and execution of some of the most transformative brand projects.
Ursula hails from The Bronx, New York and graduated from Howard University. After graduation she began her career at Spike Lee’s 40 Acres and a Mule Filmworks, Inc. While there she learned every aspect of filmmaking: from reading scripts to overall production.
During her tenure, she coordinated Lee’s 40 Acres Filmmaker’s Institute, an outreach program that enabled neighborhood children to learn about the filmmaking business from industry heavyweights like Martin Scorsese, John Singleton and Robert De Niro. It was this experience that helped foster the idea for Media Arts Project.
